Exhibiting at Pure London 2016 in UK

Emerging ethical brands born in Africa

“andu amet” and “RICCI EVERYDAY”

coming to the largest fashion exhibition in Europe, “Pure London”,

to tickle playful mind of women in the European market

Two emerging Japanese ethical fashion brands born in Africa, andu amet and RICCI EVERYDAY, are jointly presenting their works at Pure London 2016, one of the largest premier fashion exhibitions in Europe, for the first time to enter the European market. Pure London attracts more than 700 brands with more than 20,000 visitors from all over the world including influential world’s best buyers and media in the fashion industry.


       The stunning collection of bags of andu amet and RICCI EVERYDAY are all handmade by local artisans at their own ateliers in Ethiopia and Uganda respectively. Both brands embody unique combination of Japanese traditional craftsmanship and African material, the world’s best Ethiopian sheep skin and powerfully vivid African fabric and they have been sold in the major department stores in Japan. andu amet has received numbers of awards including “High Sprit Award” at Women Business Plan Contest hosted by Development Bank of Japan, “Young Women Innovator Award” at APEC Summit in 2014. RICCI EVERYDAY, on the other hand, was established in as recent as 2015, but it has already started penetrating Japanese fashion market with their products sold at numbers of major department stores.

       Now it is high time for both brands to expand business to Europe by offering its inspiring unique experiences of fusing Japanese and African traditional cultures. Pure London will become their turning point for it.


  • Overview of Pure London

Date                           :9:30-18:00,  24th – 26th July 2016

Venue                       :Olympia London, Hammersmith Road, Kensington, London, UK, W148UX

Stand No.                 :Q69


  • About andu amet

Light as a feather, smooth as silk… andu amet is a meeting point of ethics and luxury, using Ethiopian sheepskin, the world’s best leather. Every process from production to marketing is designed ethically and andu amet is aiming to make the world better and happier.



RICCI EVERYDAY proposes a life style with African taste to customers all over the world and supports better livelihoods of single-mothers in Uganda through production of items made of colorful and playful African fabric and unique material.


  • Contact (Both brands stay in London until 30th July)

andu amet Ltd.  CEO Hiroko SAMEJIMA


Website : http://copilot.xsrv.jp/anduamet/

Pure London Brand Page:http://www.purelondon.com/Exhibitor/andu-amet-Ltd



E-mail: info@riccieveryday.com

Website: www.riccieveryday.com

Pure London Brand Page:http://www.purelondon.com/Exhibitor/RICCI-EVERYDAY-Inc

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