[Press release] Start planning a correspondence plan to create a connection between women beyond the country!

PR TIMESThrough the commitment project, "Penfrend Circle" We are Loved "-When a letter to a Uganda woman-" has been announced.

This project will be held from March 8, an international female day to August 26, the 7th anniversary of the brand.


[Planning background]

In recent years, the spread of global infectious diseases has often restricted travel in Japan and overseas, and has particularly reduced direct connections beyond the country. In particular, Japan has become a "isolated country" due to the strictness of water maker measures, and is being shunned from overseas. RICCI EVERYDAY has operated a business aimed at a world where women around the world can find out and realize their original ways to overcome social wisdom and fixed concepts. In order to achieve this, the production of Corona has been strengthened its production in Uganda and sales and transmission in Japan. What I noticed is that exchanging thoughts will support each other. For the women of the creator Uganda, the existence of the customer is all, and it is pleasure to get feedback on the product through the customer and Instagram, and what kind of person is for the customer. By knowing if you are making the products you have made, I became more and more interested in the product and realized that it was a special dish. I thought that we could make the efforts to communicate with each other more active, so we came to this project.
In the future, RICCI EVERYDAY will continue to work on activities to support more women's own choices and diverse ways of life, not only in the production and sales range.


[Planning overview]

First: "Digital Women's Circle" -Digital Correspondence to Deliver Message to Uganda Studio Staff using Instagram

Implementation period: March 8, 2022 (Tuesday) to March 31, 2022 (Thursday)

Participation: RICCI EVERYDAY official account (@ RICCIEVERYDAYPlease follow up and comment on a message to Uganda Studio Staff for the feed post to be posted on March 8th. 5 people will receive a message "We are loved" with the word "We are Loved" from the comments. In addition, the message I received will be implemented in April.@RICCIEVERYDAY_UGWe will tell you directly to Uganda's workshop staff at the collaborationin stream of Uganda account.

Winning announcement: Winning will be contacted by DM on Thursday, April 7, 2022, from the RICCI EVERYDAY official account.


2nd: "Put your important feelings in a letter" -A analog correspondence that sends a message directly to Ugund staff-

Implementation period: Wednesday, May 11, 2022 -Thursday, June 30, 2022

Implementation contents: Uganda studio staff will receive a letter to the message to those who participated in the correspondence plan during the period. (Scheduled to be sent on the founding day of RICCI EVERYDAY on August 26, 2022)

Participation method: We will mail (or hand over) information letters and round -trip postcards to customers who purchased the product at the online store (or directly managed stores), so fill in a message to Uganda Studio staff. Please return it. The gathered postcards will be sent to the Uganda studio staff.


For details of this projectHereplease look at.

Look at the product