RICCI EVERYDAY aims to contribute to the achievement of the Sustainable Development Goals (SDGs) through the brand.

We believe that efforts to create a sustainable society will lead to solving not only the issues in Uganda and Africa, but also the issues in Japan and around the world, where our customers are from. On that note, we will approach the achievement of various goals, starting from the 5th goal, "gender equality", among the 17 goals of the SDGs.

We strive to create an environment where women who have difficulties in life are able to work lively and actively as important creators. However, gender issues do not lie only in countries with challenges like Uganda.

Even in countries such as Japan, where people claim women's success, there are many women who have a difficult time expressing their full abilities due to social structures. We hope that, through our products, women will feel free to express their feelings and gain confidence in themselves.

To a Brand Where The People Involved Passes On Happiness to The Next Generation.

On one hand, the garment industry creates employment, and is one of the crucial industries for women. On the other hand, it’s also known to be one of the problematic industries in terms of workers being abused from low pay. Sadly, the same happens in Uganda.

Everything started when we thought of creating an environment where “women with motivation can be involved with the production process, and shine without creating any victims”.

These women are changing day by day, regaining their confidence and pride to what they do, through working for their families, and knowing that their products are making people in Japan happy.

We believe that such a “place” will connect to creating a sustainable, hopeful society where these women can express their abilities. Moreover, it will support the first step for these women to “accept themselves and be proud”.

We continue working with such aspiration.

To a Brand Where The People Involved Passes On Happiness to The Next Generation.

With the advancement of technology, African prints are now being mass-produced through a production process that is not environmentally friendly. We do not use African print fabrics made by such poor production methods, but actively use fabrics produced by processes that are eco-friendly as product materials.

In addition, we strongly go by the idea of "No more plastic please", and promote products that do not use problematic materials such as plastic. Learning from the Ugandan society of not leaving anything to waste, we keep small leftover materials to use for small products or at workshops.