In 2015, we founded RICCI EVERYDAY, a brand that handles bags and miscellaneous goods using colorful and playful African prints. Through our business activities, we aim to create a world where women around the world can overcome social conventions and stereotypes and discover and realize what they really want to be.
In Japan, where women's activities have been screaming loudly for a long time, there are still many women who find it difficult to live because they are unable to demonstrate their abilities as they wish due to the environment, social structure, and social conventions. Such women can even lose sight of themselves due to some sort of "curse" that "should be."
That feeling was greatly influenced by my experience working at a bank.
At the workplace at that time, the company rules stipulated details such as suit color, nails, and hair color.
I also wore gray and navy suits according to the rules, but there were many people who looked the same no matter where I turned. I felt that my personality was absorbed and I was gone.
"I am here"
As a small resistance movement to convey that, I always chose unique colors and unusual designs for the innerwear that I wear in my suit.
For me at that time, the inners of the colors and designs that I "decided by myself" were items that protected my personality and charged my feelings of energy. I still vividly remember feeling a sense of relief and some kind of pride that I could stay as it was.
We provide our customers with African prints, which are attractive products with bold color combinations and unique patterns that are beyond imagination.
Surrounded by African prints, it feels like to us
"It doesn't matter what stereotypes or social conventions are. The important thing is whether you like yourself or not."
I feel like I'm talking powerfully.
"Like" rather than "favorable".
I sincerely hope that you will be a brand that is close to you the moment you find your own personality.