Just Be Yourself ~ Express yourself in fashion ~

Hello. I'm Moe Nishino, a member of RICCI EVERYDAY The Hill (a store directly managed by Daikanyama).

With the rebranding of RICCI EVERYDAY, the shop column will be renewed.

The new column will be written according to six themes. One of them,"Just Be Yourself-Let's express your personality with fashion-"I will introduce about.

RICCI EVERYDAY has been developing its business with the aim of creating a world where all women around the world can live their lives in their own way through products using colorful and unique African prints.

When you hear about emerging countries, you may think that there are many development issues such as human rights issues and hygiene issues, but in reality Japan is also a developed country, but it is far behind other countries in terms of gender issues. Did you know that?

World World ForumIt ranks 121st out of 153 countries in the Gender Gap Index published by. (As of 2020)

Meanwhile, in this blog, through fashion, readers do not get caught up in the eyes and stereotypes around them.Fashion that makes you feel like youI would like to help you to find out.

One of my favorite words is

"Women's status cannot be changed simply by enlightening perspectives or propaganda. It is important to first be aware of your daily habits and the circumstances in which you are placed. (Translated by Nishino) ”

That is. This term is a theory from the joint paper'Nimble Fingers Make Cheap Workers': An Analysis of Women's Employment in Third World Export Manufacturing by Diane Elson and Ruth Pearson, who are active in the front lines of feminist research.

This paper explains why women in developing countries are exploited as cheap labor in the workplace, but it is not a common issue in Japan in terms of changing awareness from daily life. I felt it. Fashion may be a tool for quietly asserting one's will as a first step.

In this blog, not only the tips for coordinating with bags using the popular African print, but also the contents that make you feel closer to how the RICCI EVERYDAY staff and Ugandan women are enjoying the coordination. I would like to deliver. Please look forward to it!

The staff will welcome you after conducting temperature measurement and wearing a mask.

When you come to the store, please cooperate in disinfecting with alcohol gel near the door.

Currently, we are offering online customer service via LINE video calls so that customers who live far away can enjoy shopping at our directly managed stores.

In addition, please make a reservation in advance when you come directly to the store.

You can make advance reservations for your visit and reservations for online customer service from the links below.

Advance reservations for visits and online customer serviceFrom here


4 minutes walk from the central ticket gate of Daikanyama Station on the Tokyu Toyoko Line

ROOB2, 24-1 Sarugaku-cho, Shibuya-ku, Tokyo03-6455-2446

Look at the product