good evening everyone. I'm Chizu Nakamoto, representative of RICCI EVERYDAY.

The other day, I opened the RICCI EVERYDAY THE HILL Daikanyama directly managed store, and I was able to welcome three years safely.
I am very grateful for everyone who supports us on a daily basis. thank you very much.

Today, I would like to talk a little about RICCI EVERYDAY in the future. You may be a little surprised!?

RICCI EVERYDAY will suddenly enter the transition (migration period) for the 7th anniversary of its brand in August this year. Hey, what is a transition? As you may think, we will continue to change what to change and improve what to take care of in order to be a better brand. As follows, three major changes come.

  1. About relocation of RICCI EVERYDAY THE HILL

The first is the relocation of the directly managed store. From the current Daikanyama to Kagurazaka, we will move our base.

I was worried many times to close the current Daikanyama shop where the world view we want to express is fully demonstrated. But the biggest reason is that we want to provide better services.

I have come to the store so far, and I do not know how many times I said, "Is there a bag of this pattern at the online store at the store?" Hmm. Because the stock of directly managed stores and online stores has been completely divided, I couldn't see it at the store and made you feel sorry.

If you want to look for your "like", get the real thing, get convinced, and then do shopping, those who have visited the store are what you want. I felt that I had to create an opportunity to see it properly.

The RICCI EVERYDAY THE HILL Kagurazaka Showroom, the first floor (space where you can see the product), and the warehouse with all stocks on the second floor, became the ideal base.

The first floor will be a space where you can see the real thing, including online store products, while touching Uganda's art, so that you can relax. Of course, we are also thinking of an interior that can feel the "highlighted color collection" created by African plints. Prepare properly by the opening timing!

Therefore, the current Daikanyama direct store will end once on June 19 (Sun), and will open as a new Kagurazaka showroom on June 25 (Sat).

I would like to set the show again, so I would be glad if you could come to everyone. In the neighborhood, there are bistro that I went to as a student and delicious tea shops, so I would like to introduce the Kagurazaka walk course for everyone!

  1. About the appearance of the new "Akero 38"

Second, the new series "Akero 38" will appear from the Akero bag, which has been loved for a long time since the brand was founded.

[Akero 38 series]

  • Akello Bag 4WAY 38 (15,180 yen including tax)
  • Akello Yoko 38 (14,080 yen including tax)
  • Mini Akello 38 (12,980 yen including tax)
  • Akello Pochette 38 (11,550 yen including tax)

Based on the voices of customers to be able to acquire your "like" every day and your favorite, you can review your design and functions, and snuggle up to your customer's lives. I was born.

The name comes from the name, but "Akero" is a name given by a woman living in a rural village when the representative Nakamoto travels to Uganda. This means "carry good luck".

In addition, the number of "38" was taken from the International Women's Day (March 8), so that women around the world can find out the original and stereotypes and realize their original what they want. It represents the vision of RICCI EVERYDAY.

By having an "Akero Bag", we will help you feel the connection with the Uganda creator living far away, and help you color your daily life.

The following 5 points in this new series are as follows.

  1. A bottom design with a feather that can be used for a long time than ever

  2. Strap that can be adjusted in length

  3. Flap attached so that the contents are invisible

  4. A pocket of size that can fit any size mobile

  5. An attached strap pouch that is easy to find in the bag

Akello 38 will start selling at the online store on June 10 (Fri). For more information, please check the press release and columns that you plan to do separately.

And we plan to hold a commemorative event for Akero 38 at the RICCI EVERYDAY THE HILL Kagurazaka Showroom. (Detail isThis newsplease look at)

I will talk about the new design and functions, the background of the release, and the state of Uganda's studio.

In addition, while enjoying the atmosphere of the showroom, you can actually pick up your bag and experience the "Akero 38" series or purchase on the spot, so do not miss this opportunity. I would be glad if you could join us.

"Akero 38" series exhibition

■ Date and time: 6/10 (Fri) 10: 30-12: 00

 6/11 (Sun) 10: 30-12: 00 /15: 00-16: 30

■ Venue: RICCI EVERYDAY THE HILL Kagurazakashowroom
2-17 Ichiyanagorocho, Shinjuku-ku, Tokyo Ichiya Korocho Building A

■ Reservation site:Click here for the form

■ Exhibition contents Details:

・ Greetings from the representative Nakamoto and the "Akero 38" seriesIntroduction of Z

・ Experience of the "Akero 38" series ・Advance information of the "Akero 38" series before arrival

・ RICCI EVERYDAY THE HILL Kagurazaka ShowRoom information

We look forward to your visit!

3. Enhancement of online content

And finally, as we have worked on, we will aim to further enhance the RICCI EVERYDAY online content.

From Hokkaido to the south to Okinawa in the south, I realized the importance of an online place that can be enjoyed equally for customers all over Japan.

In the future, online store is not just a place to shop, but for you, a place that leads to accidental learning and encounters, a place where you know more about Uganda and women, and wherever you are in the world. I want to create a mechanism with the aim of being a place where I can find "like".

However, do you already know that there are various online content?

·online store
・ SNS (Instagram, Twitter, Facebook, Tiktok
YouTube Channel
Nakamoto's radio Voicy

We are developing apps that can be enjoyed by more people and developing virtual reality content that makes you feel like Uganda.

I will do my best to be able to publish it to you by the 7th anniversary of August!

That's why RICCI EVERYDAY is currently attempting three major transitions. I don't know if it works, but we only move forward to the Arctic we have decided.

We will continue to work hard so that everyone can enjoy RICCI EVERYDAY, which is becoming a new form.

We look forward to your continued patronage of RICCI EVERYDAY.

RICCI EVERYDAY representative
Chizu Nakamoto