I'm Hashimoto, a staff member of RICCI EVERYDAY THE HILL.
It is Christmas soon. It's the most exciting time in one year.
This year it is likely to be a Christmas at home, but I want to play a fun Christmas song only in the brain.
In addition, the display of the directly managed store has become a Christmas specification. You can enjoy Christmas from visuals, such as leasing and tree made from African plastic lines, so please come and see them.
By the way, today, I will introduce how the African plint used in the lease, tree, and the Akero bag series is produced.
I didn't know until I came to RICCI EVERYDAY.
This time, I summarized what I have studied and what I have examined.
1. About the history of African plint
First of all, regarding the history of African prints, the details of what history has become the current form is very easy to understand in the following articles.
Please take a look at it because it is a responsive article.
(Especially those who like world history may be addicted to reading!?)
2. Production background of modern African plint
Among the long history, various countries are now producing a large amount of African prints due to the involvement of African plastic (better or worse?).
I thought that it was produced only in Africa because it was called "African plint", but now it is imported in large quantities from Chinese and India.
Especially in China, various trade with Africa is expanding, and in cloth production, labor costs are low and the speed of making is fast, so that a large amount of cloth can be created efficiently. So, if you look closely at the cloth label, it seems that some Chinese phone numbers are listed.
African plints are sold in Uganda, but there are many cloths that do not know where the import source is in Uganda's cloth markets.
3. RICCI EVERYDAY and African prints
In RICCI EVERYDAY, most of the clothes are purchased in Ghana, based on the above. Here are some reasons.
① I want to support African companies
One of the philosophy of RICCI EVERYDAY is, "Seriously, seriously,".
"Social alienation and poor working environment, environmental destruction, clothing waste, racism, animal welfair, and plagiarism of culture, etc.
There are a wide variety of issues to face when continuing to make a fashion brand globally.
I don't want to be a brand that can be established at the expense of someone.
Aiming to make the people and the environment involved will be happy for the future generation.We will work on the "right thing" that we can do sincerely, seriously. ""(reference:https://www.riccieveryday.com/pages/about）
We believe that buying a cloth produced in Africa from African companies in order to deliver African -print products is the same as the RICCI EVERYDAY philosophy. I believe this will also lead to respect for the country and culture. (It's a story that also leads to cultural plagiarism.)
RICCI EVERYDAY wants to continue to support the African Campaign company and creators, as well as the future of African plints. 。
As I mentioned earlier, there are many African plints made in mass production, but it has been found that considerable sewage is discharged from the mass -produced cloth factories.
The philosophy of RICCI EVERYDAY, which I introduced earlier, has decided not to buy cloth made in such factories because I want to make things in an environmentally friendly way.
This is to think that buying from such factories will lead to sewage discharge and affect the environment.
Based on this, RICCI EVERYDAY buys a Ghana factory cloth that produces African plastic in an environmentally friendly way.
4. Ghana factory and production scenery
Then, from here, I will introduce the state of Ghana's factory and production scenery.
① Preparation of printing
You can see white things in front of the upper right corner of the photo and in the middle, but this white is a cotton of African plastic.
It is stretched out so that it can be printed neatly on this cloth.
The handle is printed on the cloth prepared in ①.
Put the ink in the roller in the foreground and print it all at once. You can see that the pattern is printed on the white cloth.
(If you look at this in front of you, it's dynamic ...!)
And color. It seems that one color will be added per roller on the left. Then, the freshly made African plint appears.
Without my heart, the freshly made African print looks more vivid.
The printed cloth is dried in this way.
③ Purify the used water
Purify the water used when printing the African plint in the lower tank and clean it.
When purified, it becomes colorless and transparent water.
Then reuse this water again to create an African plint.
In this way, it is considered that a good circulation can be made by creating an akero bag and the like using a cloth made in an environmentally friendly way. Although it is a small circulation, I hope the small thing will gradually increase.
5. About design
We often receive inquiries from customers, "Do you have this pattern?"
In fact, the African plint designed at the Ghana factory often ends production there when a certain design is produced for a certain period of time, and it is not clear whether to come across the same thing. It seems that there are not many cloths with the same design all the time.
So depending on the timing of factory production and the timing of RICCI EVERYDAY buying cloth, there are some patterns that you can no longer meet.
In that case, it will be difficult to prepare your desired pattern.
Instead, you can encounter a lot of new patterns.
African plint is a deep thing that teaches the importance of "encounter" ...
6. To reach
The above is about the production of cloth. What did you think.
There is such a story in the background of the Akero bag series and accessories that customers always use carefully. I would be grateful if you could use it carefully.
In addition, we will continue to strive to create things that are environmentally friendly and make it a good environment for the earth.
The staff will welcome you after conducting the temperature inspection and wearing a mask.
When you come to the store, please cooperate with the disinfection at the alcohol gel near the door.
Currently, directly managed stores want to enjoy shopping for customers in the distance, so we provide online customer service services by LINE video call.
In addition, when you visit the store directly, we ask you to make a reservation in advance. Reservations on the day are also possible. Please make a reservation at least one hour before the desired time zone.
From the link below, you can make a reservation for the store and make a reservation for online customer service.
Preliminary reservation / online customer service service for visiting the storeFrom here
RICCI EVERYDAY THE HILL
4 minutes on foot from the Tokyu Toyoko Line Daikanyama Station Central ticket gate
24-1 ROOB2, Shibuya-ku, Tokyo, 2nd floor C 03-6455-2446